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Books

QLD v NSW Reading Challenge

On June 17, 2015

Another year in the country’s most famous sport rivalry kicks off again tonight as the New South Wales Blues take on the Queensland Maroons in the State of Origin Game Two. While many are focused on team line-ups, Audible thought it would be interesting to look at the rivalry from another angle – books! So, in honour of tonight’s matchup, the audiobook company has compiled a best of three series from the study’s results aimed at finding out which state is the real winner in three reading-based ‘matches’.

ONE: When it comes to the biggest book lovers, Queensland comes out on top. According to Audible’s Australian Reading Study, 31 per cent of Queenslanders read every day, which is well above the national average of 23 per cent. New South Wales came in just under the national average at 22 per cent.

TWO: The second matchup looks at the state that is the most progressive when it comes to adapting to new technologies for consuming books. Here, it’s New South Wales that takes the title. The study found that 32 per cent of New South Wales’ respondents made use of audiobooks for reading, compared to 15 percent of Queenslanders.

THREE: The final showdown is all about reading on the go – which is becoming more and more important for busy Australians looking to maximise their free time. The study found that 24 per cent of New South Wales residents make the most of their daily commute, reading as they make their way to work, school and other outings. That’s double the percentage of Queenslanders who do the same (12 per cent).

It looks like NSW is the winner here!

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